Sam Scott Wood

Strategy • brand • digital transformation

A highly experienced digital transformation consultant, I work with organisations to make meaningful digital change that reaches and connects with audiences, whether helping to develop and implement new technology, making practical improvements to existing systems or providing strategic advice and support.

I have over 20 years experience in the cultural and non-profit sectors, with a career that includes in-house marketing and digital roles, as well as heading up the digital team at a leading design and digital agency. I work with organisations including Camden Art Centre, English National Ballet, Serpentine, Unlimited, Southbank Centre and Wellcome Collection, and as a digital advisor for Arts Council England on the Bloomberg Digital Accelerator Programme.

I can help with digital strategy and planning, systems and platform development (website development, CRM and ticketing, and email) and project management and support for major digital projects. I also work with organisations to provide support for team management, development and recruitment for marketing and digital roles.

Current & recent work

Advisor, Bloomberg Digital Accelerator Programme

Acting as a digital advisor on the Bloomberg Digital Accelerator Programme to provide support to nominated tech fellows on the programme. Work with organisations on the programme helping them to scope, plan and implement digital transformation projects, providing a strategic sounding board, technical advice, facilitation and project management expertise.

Consultancy & project management, Serpentine

Managed the development of a new website for Serpentine Galleries in 2020, as part of a wider brand refresh. Acted as lead contact for the website agency and led consultation with internal teams. Was responsible for ensuring effective integrations with ticketing and CRM systems and provided training and support for the team post-launch. Worked with senior leadership in 2021/22 to undertake a review and restructure of the audience and digital teams.

Digital transformation support, Camden Art Centre

As part of a long-term relationship with Camden Art Centre, supported the team through a major digital transformation project in 2021. This included implementation of a new CRM system, migration of the online and on-site shop to a new e-commerce platform and development of a new website. Ensured that these projects were aligned, and that the final products would support the changing needs of the organisation.

Strategic support, Chelsea Arts Club

Providing strategic support for private members’ club Chelsea Arts Club on an ongoing basis, acting as an external Head of Digital. Covering all digital activity and development, including website, email and social media channels. Supported the implementation and integration of a new Membership system in 2022.

Transition communications support, Unlimited

Led on marketing and communications for Unlimited during their transition to an independent organisation. Produced a communications and digital strategy, oversaw the development of a new brand and website, and supported the procurement of a CRM system.

What clients say

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